Shift Yourself. Change Your Life.
Welcome to my website, and home of the Clarity S.H.I.F.T. Method®. I mentor and advise motivated Millennial and Gen Z leaders to enhance career satisfaction and become purpose-driven leaders. In some instances, my clients seek to become successful founders and business builders. Either way, I love my work.
You’ve built a successful career, but something feels off deep inside. Work drains you, and you feel like you're selling out. You might be wondering, “Is this all there is?” or “What if I’m meant for something more?”
Maybe you can shift your career satisfaction into a higher gear, or maybe not. It all depends on who you and what you truly want.
I know that feeling of being stuck because I lived it in my late 20s working as a corporate sales and marketing executive. Before I started working for myself, I did my best to find joy in my work. But ultimately, I left because I felt like I was selling my soul in bi-weekly paychecks.
I looked successful, but I felt trapped and dead inside, and I wanted desperately to provide more for my beautiful wife and two young sons.
Then I made a shift. I left corporate life to create my own path. This led to the building of several successful small businesses.
It wasn’t easy. Self-employment brought new challenges and a different kind of stress—but this time, the stress meant something. It came from purpose, not pressure. I was free to build, create, and grow on my own terms.
“You’ve got to find what you love. The only way to do great work is to love what you do.”
— Steve Jobs
That truth has become the foundation of my work as a successful founder, trusted advisor, author, and strategic coach over the last 30 years.
Today, I mentor and advise motivated Millennial and Gen Z leaders to enhance career satisfaction and become purpose-driven leaders. If that means helping you found and build a business of your own, I’m all in.
Through the Clarity S.H.I.F.T. Method®, I help professionals to find clarity, confidence, and connect with their highest purpose: launching and building a meaningful career or business.
If you’re ready to shift gears, let’s connect for a free discovery call.
Schedule a Discovery Call.
Get Coaching and Guidance You Can Trust
Sometimes the fastest way forward is having a trusted guide walk beside you. One-to-one coaching provides you with the space to slow down, untangle the noise in your mind, and gain clarity about what truly matters.
Through personalized sessions, we’ll apply the Clarity S.H.I.F.T. Method® directly to your unique challenges. Whether you’re facing burnout, career transitions, leadership stress, or inner conflict, you’ll gain clarity, uncover hidden patterns, and build practical strategies to move forward with confidence.
With coaching, you’re not just getting advice. You’re experiencing a partnership designed to help you:
- Break through limiting beliefs and patterns
- Reconnect with your purpose and direction
- Build resilience in the face of stress and uncertainty
- Create actionable steps toward sustainable success
This is your opportunity to shift into a higher gear of clarity, purpose, and transformation with guidance tailored specifically for you.
Get Coaching Now.
($155 with a no-sweat satisfaction guarantee)
Buy My Newest Book on Amazon
If you’ve ever felt stuck in a job that no longer fits, or maybe never did, this book is your wake-up call.
Shift Yourself, Change Your Career is a practical, soul-centered guide for professionals who are tired of burnout, confusion, and quiet frustration—and ready to find clarity, purpose, and renewed direction.
Drawing on decades of entrepreneurial experience, mentoring, and coaching, Clifford Jones introduces the Clarity S.H.I.F.T. Method®, a proven five-step framework designed to help you align who you are with what you do.
Get Your Copy Now
Inside, you’ll discover how to:
✅ Recognize the mental and emotional misalignments draining your motivation
✅ Reconnect with your natural strengths, values, and intuition
✅ Reflect deeply on your story and uncover your next professional chapter
✅ Set clear, courageous intentions for the work and life you want
✅ Take confident, practical steps to build relationships and roles that fit
Whether you’re changing careers, redefining success, or seeking meaning in midlife, this guide helps you realign your outer work with your inner truth.
Short enough to read in a weekend yet powerful enough to change your trajectory, each chapter includes a Shift Exercise to turn insight into real progress.
This isn’t just another career book about résumés or job searches. It’s about reclaiming yourself—and creating a career that truly reflects who you are.
What Others Say About Working with Me
“Working with Cliff helped me recover from burnout and navigate my career with renewed clarity and confidence. I’m no longer driven by pressure or fear of failure, but by alignment and self-trust.”
Ryan Tedeschi, IT Leader Committed to Driving Innovation and Excellence
“In an era of scammers, grifters, "get rich quick" schemes, pressure sales tactics, etc. Cliff is a real one. There's not much more that needs to be said, Cliff truly cares about helping people and he's really good at what he does, would recommend him and his services to anyone.”
Joey Pedicini, Head of Engineering @ AMS AI
“I’ve known Cliff Jones for many years, and I’ve seen him in action for myself. Cliff’s “hungry fighter” mindset and his deep desire to empower CEOs, business owners, and leaders are among the most inspiring I’ve ever seen. Cliff Jones is the real deal.”
Harvey Mackay, a Seven-time New York Times best-selling author
" ... helped us improve in a few key ways, such as our strategic focus, team alignment, accountability, and driving top-line business results. I recommend Cliff and his team if you want to empower your people."
Michael Knazur, Sr. Vice President, Byline Bank
“No matter how successful someone is, they’ve had people that have helped them become successful. Be it as a coach, a mentor, a consultant, a thought leader, or a visionary, Cliff Jones has led hordes of successful people to their promised land. How do I know that to be true? Because Cliff has given me insights that have allowed me to become more successful.”
Greg Williams, The Master Negotiator, author, speaker, and coach
“Discovering Clifford Jones is like finding a hidden gem in the professional world! From the very first session, Clifford’s brilliance was undeniable. He’s not just a mentor; he's a visionary who redefined the way I view my business. With his extraordinary blend of enthusiasm, insight, and expertise, Clifford has been nothing short of a catalyst for my professional transformation.”
Amber Oquindo, Operations Manager
“Cliff not only gave us direction but motivated staff to WANT TO move in that direction! I was astounded by what he could do and how authentic, caring, and genuine he was as he worked with us!”
Danna Evans, CEO, All Things EQ
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