Welcome. I’m Cliff Jones, a lifelong entrepreneur, writer, visual artist, and family man. I’m here to help conscious founders, thought leaders, and trusted advisors build brand equity, simplify marketing, accelerate sales, and drive predictable revenue growth.

I was born to create, teach, coach, mentor, and empower other entrepreneurs from various walks of life to leverage purpose for prosperity.

I’ve personally funded, built, and sold two small businesses. Over the past forty years, I’ve made many mistakes, which have helped me help others avoid the most common and costly mistakes we make in branding, marketing, sales, and digital technologies.

My clients benefit from my experience, knowing what NOT to do. Focus leads to strategic and tactical clarity, fast.

👉 Book Your Free Strategy Session

Brand Equity and Why It Matters

Let’s discuss brand equity and why it matters. I use the term based on Harvard University’s research. It’s an integral part of my ability to help clients simplify marketing and accelerate sales.

Brand equity is the value derived from consumer perception of a brand, influencing their willingness to pay more, stay loyal, and advocate for it.

You can measure your brand equity with the proper reporting and tools. According to Harvard, brand equity consists of four key components:

1. Brand Awareness: Recognition and recall by consumers.
2. Brand Association: Positive qualities linked to the brand.
3. Perceived Quality: Consumer evaluation of product superiority.
4. Brand Loyalty: Repeat purchasing and customer advocacy.

Strong brand equity leads to higher profitability, market leadership, and competitive advantage.

When You Have Brand Equity

• Clients trust you before the first call.
• You close faster and charge more.
• You become top of mind in your market.
• Growth feels aligned and sustainable.

When You Don’t

• You chase leads and over-explain your value
• You rely on react, grind, and hustle instead of systems
• You waste time, energy, and miss opportunities.
• You lose resources, people, and revenue.

When you book a free strategy session with me, I offer a free brand equity-building quick-start guide. Since 2007, I’ve used the playbook-building process personally and to help hundreds of small businesses.

👉 Book Your Free Strategy Session

Leverage the Brand Equity Playbook℠ Quick Start Guide

I’m here to help you clarify your message, elevate your presence, and grow your business with less stress and more purpose. I created the free quick-start guide to show other brand equity builders the entire process.

Review the Brand Equity Quick-Start Guide here.

When you see the power of the playbook framework and follow the simple steps I give you, you’ll simplify your marketing, accelerate your sales, and improve the bottom line.

If you get stuck, I’m here to help you build a business that empowers you to create the freedom, life, and wealth of your dreams.

👉 Book Your Free Strategy Session

Five Reasons Clients Hire Me

Hundreds of other business owners have trusted me to be an objective guide and mentor. Here’s a list of what people typically want when working with me:

1. You want clarity. You might feel “stuck.” You’re great at your work, but your message feels scattered or unclear.
2. You’re tired of chasing clients. Marketing is too much work. You want a brand that attracts the right people consistently.
3. You’re ready to grow, but simply. You’re done with complexity and want a proven path that fits your life.
4. You need a fresh perspective. Sometimes one conversation unlocks everything. This could be that call.
5. You value purpose over hype. You care about doing meaningful work and building a brand that reflects that.

Let’s eliminate the guesswork about growth and focus on what drives your business. I’d love to be your chief growth officer.

👉 Book Your Free Strategy Session

What You’ll Walk Away With

Let me provide instant value to help you get what you want for yourself and your business. I promise to help you as best I can.

• You’ll better understand what brand equity is and how to measure yours.
• You’ll get a free brand equity playbook and a quick start guide you can follow to grow your business.
• You’ll benefit from having a proven process for building your brand, simplifying marketing, accelerating sales, and driving predictable revenue growth.

Why Me?

I’ve spent over 30 years as a small business owner, consultant, coach, and trusted advisor—helping others turn expertise into impact and income.

The best way to describe what I do for others is “help them leverage their purpose into prosperity.” It’s all about understanding the business of life.

Let’s get clear, get moving, and build something that lasts. I’d love to be your brand builder and strategic guide to revenue.

👉 Book Your Free Strategy Session

What Others Say About Me

💬 Amber Oquindo, Operations Manager

🟨 “Discovering Clifford Jones is like finding a hidden gem in the professional world! From the very first session, Clifford’s brilliance was undeniable. He’s not just a mentor; he's a visionary who redefined the way I view my business. With his extraordinary blend of enthusiasm, insight, and expertise, Clifford has been nothing short of a catalyst for my professional transformation.”

💬 Danna Evans, CEO, All Things EQ

🟦 “Cliff not only gave us direction but motivated staff to WANT TO move in that direction! I was astounded by what he could do and how authentic, caring, and genuine he was as he worked with us!”

💬 Tom Schneider, Fractional CFO

🟩 “Clifford nailed our business strategy and branding. His insights were spot-on, giving us a solid plan and a fresh, appealing market identity. Highly recommend!”

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