Shift Yourself. Change Your Life.

Welcome to my website, and home of the Clarity S.H.I.F.T. Method®. I’m an author, photographer, visual artist, facilitator, and mentor. When not writing, editing, or focusing on my photography and visual art business, I help others navigate the business of life.

Beyond my artistic life, which you can see here, I work as a guide, mentor, and trusted advisor to people who are typically going through business and life experiences I’ve navigated. Because of my knowledge and passion, I help professionals and purpose-driven brands gain clarity, creative direction, and meaning through visual storytelling and the Clarity S.H.I.F.T. Method®.

At some point, purpose-centric people and brands reach a moment where what they’re doing no longer fits. On the surface, the work may look successful. But beneath the surface, there’s a growing sense of misalignment.

Energy is drained instead of renewed. Direction feels unclear. And questions like “Is this really who I am?” or “Is this what we’re meant to be building?” start to surface.

That’s where I help.

Some of my clients are navigating personal or professional reinvention. Others are clarifying a brand's identity, direction, or growth. In every case, the goal is alignment between values, creativity, and action.

I know this crossroads personally.

Earlier in my career, I looked successful from the outside but felt disconnected inside. I wanted to provide for my family and build something meaningful, yet the work I was doing no longer reflected who I was becoming. That tension eventually pushed me to change course.

Leaving corporate life wasn’t easy. Building my own path involved real risk and uncertainty. But the pressure was different. It was driven by purpose, not obligation. Over time, that decision led me to build and sell multiple businesses and rethink how I approached work, money, identity, and success.

The Clarity S.H.I.F.T. Method®

That experience became the foundation of the Clarity S.H.I.F.T. Method®.

S.H.I.F.T. is a practical, five-step framework designed to help purpose-centric people and brands clarify what matters, tap into creativity, and make intentional decisions that support meaningful, sustainable growth. It’s not about burning everything down. It’s about building what’s next with clarity and intention.

Creative work plays an essential role in this process. Visual storytelling, photography, and art help surface insight, emotion, and direction in ways strategy alone often can’t. Combined with mentoring and facilitation, this approach helps people and brands clearly express who they are and where they’re going.

If you feel stuck, burned out, or uncertain about what’s next, you don’t need a complete overhaul. You need clarity, direction, and a trusted guide.

If you’re ready to explore what that could look like, let’s connect for a free discovery call.

Schedule a Discovery Call.

Get Mentoring and Advice You Can Trust

When clarity and confidence feel out of reach, having a trusted guide can make all the difference. Beyond my courses and training programs, one-to-one mentoring creates space to slow down, cut through the noise, and focus on what truly matters.

In personalized sessions, we apply the Clarity S.H.I.F.T. Method® to your real-world challenges. Whether you’re navigating burnout, career transitions, leadership pressure, or internal conflict, the process helps you gain clarity, build confidence, surface hidden patterns, and make intentional decisions about what comes next.

This isn’t generic advice or motivation. It’s a structured partnership designed to help purpose-centric people and leaders:

Clarify direction and priorities
Reconnect with purpose and identity
Build resilience during uncertainty and change
Take practical, sustainable steps forward

The Clarity S.H.I.F.T. Method® is a process that gives you a clear plan, steady guidance, and accountability as you move toward work and a life that feels aligned, meaningful, and sustainable.

Get Mentoring Now.

($155 with a no-sweat satisfaction guarantee)

Readers Are Leaders!

If you’re ready to shift career gears, this book is for you. Buy my newest book on Amazon.

If you’ve ever felt stuck in a job that no longer fits, or maybe never did, this book is your wake-up call.

Shift Yourself, Change Your Career is a practical, soul-centered guide for professionals who are tired of burnout, confusion, and quiet frustration—and ready to find clarity, purpose, and renewed direction.

Drawing on decades of entrepreneurial experience, mentoring, and coaching, Clifford Jones introduces the Clarity S.H.I.F.T. Method®, a proven five-step framework designed to help you align who you are with what you do.

Get Your Copy Now

Inside, you’ll discover how to:

✅ Recognize the mental and emotional misalignments draining your motivation

✅ Reconnect with your natural strengths, values, and intuition

✅ Reflect deeply on your story and uncover your next professional chapter

✅ Set clear, courageous intentions for the work and life you want

✅ Take confident, practical steps to build relationships and roles that fit

Whether you’re changing careers, redefining success, or seeking meaning in midlife, this guide helps you realign your outer work with your inner truth.

Short enough to read in a weekend yet powerful enough to change your trajectory, each chapter includes a Shift Exercise to turn insight into real progress.

This isn’t just another career book about résumés or job searches. It’s about reclaiming yourself—and creating a career that truly reflects who you are.

What Others Say About Working with Me

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“Working with Cliff helped me recover from burnout and navigate my career with renewed clarity and confidence. I’m no longer driven by pressure or fear of failure, but by alignment and self-trust.”

Ryan Tedeschi, IT Leader Committed to Driving Innovation and Excellence

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“In an era of scammers, grifters, "get rich quick" schemes, pressure sales tactics, etc. Cliff is a real one. There's not much more that needs to be said, Cliff truly cares about helping people and he's really good at what he does, would recommend him and his services to anyone.”

Joey Pedicini, Head of Engineering @ AMS AI

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“I’ve known Cliff Jones for many years, and I’ve seen him in action for myself. Cliff’s “hungry fighter” mindset and his deep desire to empower CEOs, business owners, and leaders are among the most inspiring I’ve ever seen. Cliff Jones is the real deal.”

Harvey Mackay, a Seven-time New York Times best-selling author

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" ... helped us improve in a few key ways, such as our strategic focus, team alignment, accountability, and driving top-line business results. I recommend Cliff and his team if you want to empower your people."

Michael Knazur, Sr. Vice President, Byline Bank

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“No matter how successful someone is, they’ve had people that have helped them become successful. Be it as a coach, a mentor, a consultant, a thought leader, or a visionary, Cliff Jones has led hordes of successful people to their promised land. How do I know that to be true? Because Cliff has given me insights that have allowed me to become more successful.”

Greg Williams, The Master Negotiator, author, speaker, and coach

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“Discovering Clifford Jones is like finding a hidden gem in the professional world! From the very first session, Clifford’s brilliance was undeniable. He’s not just a mentor; he's a visionary who redefined the way I view my business. With his extraordinary blend of enthusiasm, insight, and expertise, Clifford has been nothing short of a catalyst for my professional transformation.”

Amber Oquindo, Operations Manager

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“Cliff not only gave us direction but motivated staff to WANT TO move in that direction! I was astounded by what he could do and how authentic, caring, and genuine he was as he worked with us!”

Danna Evans, CEO, All Things EQ

Clifford Jones, Creator of the Clarity S.H.I.F.T. Method®, Author, Strategic Coach, and Speaker