Read this book if you breathe air. It’s that simple. If you’re human and you want to get along better with your family, friends, and even your crazy neighbor, read this book. If you want to get the best deal on your dream car or house, this book will position you to negotiate better terms and price. If you’re a business owner, manager, leader, salesperson, marketing professional, or interviewing for a new job, this book will help you relate better with people and negotiate better deals.